How to write a cover letter

6 June 2023

1. Introduction

A well-crafted cover letter is a vital component of a successful job application. While your resume provides a comprehensive overview of your skills and experiences, a cover letter allows you to personalize your application and make a strong impression on potential employers. It is your opportunity to showcase your unique qualifications, demonstrate your enthusiasm for the position, and establish a connection with the hiring manager.

Research shows that employers often consider cover letters as an important factor when reviewing job applications. A compelling cover letter can set you apart from other candidates and increase your chances of being invited for an interview. It enables you to present yourself as a strong candidate who not only meets the job requirements but also possesses the qualities and motivation to excel in the role.

At, we recognize the significance of a well-written cover letter in securing your dream job. Our platform is designed to support job seekers by providing access to a wide range of job opportunities across various industries. Additionally, we offer resources and tools to help you create professional cover letters tailored to specific positions, ensuring that your application stands out to employers.

In this article, we will guide you through the process of writing an effective cover letter, step by step. Whether you're a seasoned professional or just starting your career, mastering the art of crafting a compelling cover letter will significantly enhance your job prospects and give you a competitive edge.

2. Understanding the Purpose of a Cover Letter

Before delving into the specifics of writing a cover letter, it's essential to understand its purpose. A cover letter serves as a complement to your resume, providing additional context and insights into your qualifications and suitability for the job.

The primary purpose of a cover letter is to introduce yourself to the employer and explain why you are interested in the position and company. It allows you to showcase your enthusiasm, highlight your relevant skills and experiences, and demonstrate how you can contribute to the organization's success.

While your resume presents a summary of your work history and accomplishments, a cover letter enables you to go beyond the facts and figures. It provides an opportunity to convey your personality, passion, and motivation, giving employers a glimpse of who you are as a professional and how you align with their values and goals.

Additionally, a cover letter allows you to address any potential gaps or discrepancies in your resume, such as a career transition or a period of unemployment. It gives you the chance to explain these circumstances and showcase how they have shaped your skills, determination, and adaptability.

In summary, a cover letter is your chance to make a memorable first impression, demonstrate your fit for the role, and persuade the employer to consider you for an interview. It complements your resume by providing a personalized narrative that highlights your qualifications and captures the attention of hiring managers.

3. Researching the Company and Job

One of the key steps in writing an effective cover letter is conducting thorough research on the company and the specific job you are applying for. This research not only helps you tailor your cover letter to the position but also demonstrates your genuine interest and understanding of the company's values, goals, and culture.

Start by exploring the company's website, paying close attention to their mission, vision, and core values. Take note of any recent news, projects, or initiatives that align with your own skills and experiences. This information will help you highlight your compatibility with the company and show that you have taken the time to familiarize yourself with their work.

Additionally, carefully review the job description and requirements. Analyze the key skills, qualifications, and responsibilities outlined in the posting. Identify the specific aspects of the job that resonate with your own abilities and experiences.

Use the gathered information to tailor your cover letter to the company and position. Incorporate relevant keywords and phrases that reflect the company's values and align with the job requirements. This personalized touch demonstrates your genuine interest and attention to detail, making your application more compelling.

Remember, employers appreciate candidates who have taken the time to understand their organization and the role they are applying for. By conducting thorough research, you not only enhance your cover letter but also position yourself as a dedicated and informed candidate.

4. Formatting Your Cover Letter

When it comes to formatting your cover letter, it's important to create a professional and visually appealing document that is easy to read and understand. Follow these formatting guidelines to ensure your cover letter looks polished and well-structured:

  • Use a professional and clean font, such as Arial, Calibri, or Times New Roman, in a font size between 10 and 12 points.
  • Set your cover letter's margins to 1 inch on all sides.
  • Align your text to the left and use single spacing.
  • Include a clear and concise subject line that specifies the job title or reference number, if applicable.
  • Start with a professional salutation, addressing the hiring manager by their name if possible. If you don't have a specific name, use a generic greeting such as "Dear Hiring Manager."

Your cover letter should generally consist of three main sections: introduction, body, and conclusion. Use clear headings or paragraphs to separate these sections and make your letter easier to navigate.

In the introduction, briefly mention the position you are applying for and how you learned about the opportunity. Grab the reader's attention by highlighting a relevant accomplishment or stating your enthusiasm for the role.

The body of your cover letter should expand on your qualifications, skills, and experiences that make you a strong fit for the position. Use specific examples and provide evidence of your achievements to support your claims. Make sure to address the job requirements and explain how your background aligns with the company's goals.

Finally, in the conclusion, express your appreciation for the opportunity to apply and your interest in further discussing your qualifications. End the letter with a professional closing, such as "Sincerely" or "Best Regards," followed by your full name and contact information.

By following these formatting guidelines, you will create a visually appealing cover letter that is easy to read and showcases your professionalism.

5. Writing an Engaging Introduction

The introduction of your cover letter plays a crucial role in capturing the reader's attention and setting a positive tone for the rest of your application. Follow these tips to write an engaging introduction:

  • Start with a strong opening sentence that grabs the reader's attention and expresses your enthusiasm for the position.
  • Mention the specific job title and company name to demonstrate your tailored approach.
  • State how you learned about the job opportunity, whether it was through a job posting, referral, or networking.
  • Highlight a relevant accomplishment or experience that showcases your qualifications and sets you apart from other candidates.

Remember, the goal of the introduction is to make a positive first impression and convince the reader to continue reading. Keep it concise, engaging, and focused on what you can bring to the company.

6. Showcasing Your Qualifications and Experiences

The body of your cover letter is where you can delve into your qualifications, skills, and experiences in more detail. Use this section to showcase why you are the ideal candidate for the position. Here are some tips to effectively highlight your qualifications:

  • Align your qualifications with the job requirements: Review the job description and identify the key skills and qualifications sought by the employer. Then, carefully select and highlight your own experiences and achievements that demonstrate your proficiency in those areas.
  • Provide specific examples: Instead of simply stating your skills, provide concrete examples of how you have applied those skills in previous roles. Describe relevant projects, accomplishments, and challenges you have overcome.
  • Quantify your achievements: Whenever possible, use numbers, percentages, or other quantifiable measures to quantify your accomplishments. This helps to add credibility and demonstrates the impact you have made.
  • Address any potential gaps or concerns: If you have any gaps in your employment history or if there are any aspects of your qualifications that may raise questions, use this opportunity to address them. Explain any relevant circumstances or highlight transferable skills you have gained.
  • Show your passion and fit for the company: Share your enthusiasm for the company and explain why you believe you are a good fit. Showcase your knowledge of the company's values, culture, and mission.

Remember to keep the body of your cover letter focused, concise, and relevant. Highlight your most compelling qualifications and experiences that directly relate to the job you are applying for. This section should serve as evidence of your suitability for the position and convince the employer of your value.

7. Demonstrating Cultural Fit

Employers not only look for candidates with the right qualifications but also those who will fit well into their company culture. Use this section of your cover letter to demonstrate your cultural fit by following these tips:

  • Research the company culture: Gain insights into the company's values, work environment, and team dynamics. Visit their website, read their mission statement, and explore their social media presence.
  • Align your values: Identify the key values and traits the company promotes, and highlight how your own values align with theirs. Show that you share a common purpose and can contribute to their work culture.
  • Include relevant experiences: Share examples from your past experiences that illustrate how you have successfully worked in similar environments or demonstrated traits that are valued by the company.
  • Show your adaptability: Highlight your ability to adapt to different work settings and collaborate effectively with diverse teams. This demonstrates your flexibility and open-mindedness, qualities highly valued in today's workplace.

By showcasing your cultural fit, you show the employer that you are not only qualified for the role but also a good match for their team and work environment. This can significantly increase your chances of being considered for the position.

8. Expressing Enthusiasm and Closing Strong

The closing section of your cover letter is your final opportunity to leave a positive impression and reinforce your interest in the position. Follow these tips to express enthusiasm and close your cover letter on a strong note:

  • Reiterate your interest: Express your genuine enthusiasm for the position and the company. Emphasize why you are excited about the opportunity and how it aligns with your career goals.
  • Summarize your qualifications: Briefly recap your most relevant qualifications and experiences that make you a strong candidate for the role.
  • Show appreciation: Thank the hiring manager for considering your application and taking the time to review it. Express gratitude for the opportunity to apply and be considered for the position.
  • Provide contact information: End your cover letter with your full name, phone number, and email address. Make it easy for the employer to reach out to you for further discussion.
  • Use a professional closing: Close your letter with a professional closing, such as "Sincerely" or "Best Regards," followed by your full name.

Remember to proofread your cover letter carefully to ensure it is free from any errors or typos. A well-crafted closing will leave a lasting impression and leave the reader with a positive feeling about your application.


Writing a compelling cover letter is an essential part of the job application process. By following the tips and examples outlined in this guide, you can create a cover letter that grabs the attention of hiring managers and sets you apart from other candidates.

Remember to tailor your cover letter to each specific job application, highlighting your relevant skills, experiences, and qualifications. Use the cover letter as an opportunity to showcase your personality, passion, and fit for the company culture.

With a well-crafted cover letter, you can make a strong impression and increase your chances of securing an interview. Combine it with a well-written resume, and you'll have a powerful application package that highlights your strengths and potential as a candidate.

Good luck with your cover letter writing journey. Take the time to customize each letter, and don't be afraid to seek feedback from trusted friends or mentors. With practice and perseverance, you'll be well on your way to landing your dream job!